NEIWAI launched in Shanghai in 2012 with the aspiration to create lingerie that frees both the body and mind, and has since evolved into a full lifestyle brand with a variety of intimate collections.

We started with comfort but didn’t stop there. We are dedicated to meaningful designs that meet the needs of a wide range of people – people from all backgrounds. When they wear us, we want them to feel physically and emotionally understood. Our goal is to create a true connection between people and clothing while empowering and encouraging more women to explore and express their inner selves and the outside world.